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Art and Fine Wine: A Case Study in the Aestheticization of Consumption
Citation
Negrin, L, Art and Fine Wine: A Case Study in the Aestheticization of Consumption, Continuum: Journal of Media and Cultural Studies, 29, (3) pp. 419-433. ISSN 1030-4312 (2015) [Refereed Article]
Copyright Statement
Copyright 2015 Taylor & Francis
DOI: doi:10.1080/10304312.2015.1025357
Abstract
This paper examines the reasons for the increasing association between art and fine
wine in recent times. It argues that this convergence is part of a wider phenomenon
where art has increasingly been employed to market ‘lifestyle’ commodities such as
fashion and haute cuisine, and explains this with reference to the increased importance
placed on aesthetics in the process of consumption in postmodern culture. In this
context, art serves as an apt vehicle for promoting the idea of consumption as style
insofar as it symbolizes a mode of life which transcends crass materialism. At the same
time as it is used for commercial purposes, art is only able to perform this function by
disavowing its own commodity status.
Item Details
Item Type: | Refereed Article |
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Keywords: | Art, fine wine, lifestyle commodities |
Research Division: | Creative Arts and Writing |
Research Group: | Art history, theory and criticism |
Research Field: | Visual cultures |
Objective Division: | Expanding Knowledge |
Objective Group: | Expanding knowledge |
Objective Field: | Expanding knowledge in human society |
UTAS Author: | Negrin, L (Dr Llewellyn Negrin) |
ID Code: | 99074 |
Year Published: | 2015 |
Web of Science® Times Cited: | 1 |
Deposited By: | School of Creative Arts and Media |
Deposited On: | 2015-03-12 |
Last Modified: | 2016-10-03 |
Downloads: | 0 |
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