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Rules, Prudence and Public Value: public servants and social media in comparative perspective


Grube, DC, Rules, Prudence and Public Value: public servants and social media in comparative perspective, Government and Opposition, 52, (1) pp. 75-99. ISSN 0017-257X (2017) [Refereed Article]

Copyright Statement

Copyright 2015 The Author. Published by Government and Opposition Limited and Cambridge University Press

DOI: doi:10.1017/gov.2015.21


The reach of social media is prodigious. Its ubiquitous nature has reshaped the ways in which government agencies can communicate with citizens. But amidst the rush to embrace the opportunities of Twitter, Facebook and other platforms, governments have had to lay down rules to govern how and when public service departments should use social media. This article undertakes a comparative analysis of the formal rules and guidelines in place across four Westminster jurisdictions Australia, New Zealand, Canada and the UK to identify the types of behaviours and activities that are seen as desirable when public servants are reaching out to the wider public through social media. The article argues that the horizontal communication patterns associated with social media are fundamentally at odds with the hierarchical structures of the Westminster system of government.

Item Details

Item Type:Refereed Article
Research Division:Human Society
Research Group:Policy and administration
Research Field:Policy and administration not elsewhere classified
Objective Division:Law, Politics and Community Services
Objective Group:Government and politics
Objective Field:Government and politics not elsewhere classified
UTAS Author:Grube, DC (Associate Professor Dennis Grube)
ID Code:99005
Year Published:2017 (online first 2015)
Web of Science® Times Cited:8
Deposited By:Arts, Law and Education
Deposited On:2015-03-11
Last Modified:2017-12-14

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