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The Multiattribute Linear Ballistic Accumulator Model of Context Effects in Multialternative Choice
Citation
Trueblood, JS and Brown, SD and Heathcote, A, The Multiattribute Linear Ballistic Accumulator Model of Context Effects in Multialternative Choice, Psychological Review, 121, (2) pp. 179-205. ISSN 0033-295X (2014) [Refereed Article]
Copyright Statement
Copyright 2014 American Psychological Association
DOI: doi:10.1037/a0036137
Abstract
Context effects occur when a choice between 2 options is altered by adding a 3rd alternative. Three major context effects--similarity, compromise, and attraction--have wide-ranging implications across applied and theoretical domains, and have driven the development of new dynamic models of multiattribute and multialternative choice. We propose the multiattribute linear ballistic accumulator (MLBA), a new dynamic model that provides a quantitative account of all 3 context effects. Our account applies not only to traditional paradigms involving choices among hedonic stimuli, but also to recent demonstrations of context effects with nonhedonic stimuli. Because of its computational tractability, the MLBA model is more easily applied than previous dynamic models. We show that the model also accounts for a range of other phenomena in multiattribute, multialternative choice, including time pressure effects, and that it makes a new prediction about the relationship between deliberation time and the magnitude of the similarity effect, which we confirm experimentally.
Item Details
Item Type: | Refereed Article |
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Research Division: | Psychology |
Research Group: | Cognitive and computational psychology |
Research Field: | Decision making |
Objective Division: | Expanding Knowledge |
Objective Group: | Expanding knowledge |
Objective Field: | Expanding knowledge in psychology |
UTAS Author: | Heathcote, A (Professor Andrew Heathcote) |
ID Code: | 98933 |
Year Published: | 2014 |
Web of Science® Times Cited: | 92 |
Deposited By: | Medicine |
Deposited On: | 2015-03-10 |
Last Modified: | 2017-10-31 |
Downloads: | 0 |
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