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Designing dissemination strategies to maximise stakeholder engagement


Finn, RL and Cummings, E and Nixon, P and Wright, D, Designing dissemination strategies to maximise stakeholder engagement, Healthy Aging Research, 3 Article 12. ISSN 2261-7434 (2014) [Refereed Article]


Copyright Statement

This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

DOI: doi:10.12715/har.2014.3.12


Policy-focused research projects must engage with an array of stakeholders to ensure that policy recommendations are relevant to a large proportion of the population and align with the needs of organisations and policy-makers responsible for their implementation. Strategies of stakeholder engagement and dissemination are key to any research programme, particularly in e-inclusion where stakeholders are fragmented. This article uses examples from the Bridging Research in Ageing and Information and Communication Technology (ICT) Development (BRAID) project, funded under the European Commission Framework 7 Programme, to examine the effectiveness of different stakeholder engagement strategies and make recommendations for future policyfocused research projects. The BRAID project findings indicate that certain engagement strategies are more successful that others at integrating particular stakeholders.

Based on this, we recommend that projects evaluate the types of stakeholders they are successfully reaching, design their dissemination strategies accordingly, and use a variety of engagement activities to ensure that all stakeholders are represented.

Item Details

Item Type:Refereed Article
Keywords:stakeholder engagement, stakeholder coordination mechanisms, dissemination strategy, ICT and Ageing, engagement strategy, e-inclusion, stakeholder needs
Research Division:Health Sciences
Research Group:Health services and systems
Research Field:Health informatics and information systems
Objective Division:Health
Objective Group:Specific population health (excl. Indigenous health)
Objective Field:Health related to ageing
UTAS Author:Cummings, E (Associate Professor Liz Cummings)
UTAS Author:Nixon, P (Professor Paddy Nixon)
ID Code:97377
Year Published:2014
Deposited By:Health Sciences B
Deposited On:2014-12-14
Last Modified:2017-11-06
Downloads:252 View Download Statistics

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