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The strategic management of Brand Equity in emerging markets

Citation

Wong, TL, The strategic management of Brand Equity in emerging markets (2013) [PhD]

Item Details

Item Type:PhD
Research Division:Commerce, Management, Tourism and Services
Research Group:Business and Management
Research Field:Business and Management not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Management and Productivity not elsewhere classified
Author:Wong, TL (Dr Tommy Wong)
ID Code:97357
Year Published:2013
Deposited By:Tasmanian School of Business and Economics
Deposited On:2014-12-12
Last Modified:2014-12-12
Downloads:0

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