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Blood Donation: Comparing Individual Characteristics, Attitudes, and Feelings of Donors and Nondonors

Citation

Griffin, D and Grace, D and O'Cass, AG, Blood Donation: Comparing Individual Characteristics, Attitudes, and Feelings of Donors and Nondonors, Health Marketing Quarterly, 31, (3) pp. 197-212. ISSN 0735-9683 (2014) [Refereed Article]

Copyright Statement

Copyright 2014 Taylor & Francis Group, LLC

DOI: doi:10.1080/07359683.2014.936276

Abstract

The shortage of blood donors and increased demand for blood is an important health issue. Finding ways to increase donor recruitment and retention is a priority and, thus, an important area for research. This article aims to better understand donors and nondonors on the basis of their social responsibility, susceptibility to interpersonal influence, involvement in and attitude towards the blood donation issue, and their aroused feelings. The data from 345 completed surveys were collected via a web-based, self-administered method. Mean differences were examined and the conceptual model was tested via structural equation modeling. The findings provide important clarification of donation and nondonation behavior.

Item Details

Item Type:Refereed Article
Keywords:blood donation, attitudes, involvement, feelings
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Management (incl. Strategy and Customer Relations)
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Industrial Relations
Author:O'Cass, AG (Professor Aron O'Cass)
ID Code:97077
Year Published:2014
Deposited By:Tasmanian School of Business and Economics
Deposited On:2014-12-02
Last Modified:2015-04-24
Downloads:0

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