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Blood Donation: Comparing Individual Characteristics, Attitudes, and Feelings of Donors and Nondonors
journal contribution
posted on 2023-05-18, 05:34 authored by Griffin, D, Grace, D, O'Cass, AGThe shortage of blood donors and increased demand for blood is an important health issue. Finding ways to increase donor recruitment and retention is a priority and, thus, an important area for research. This article aims to better understand donors and nondonors on the basis of their social responsibility, susceptibility to interpersonal influence, involvement in and attitude towards the blood donation issue, and their aroused feelings. The data from 345 completed surveys were collected via a web-based, self-administered method. Mean differences were examined and the conceptual model was tested via structural equation modeling. The findings provide important clarification of donation and nondonation behavior.
History
Publication title
Health Marketing QuarterlyVolume
31Pagination
197-212ISSN
0735-9683Department/School
TSBEPublisher
RoutledgePlace of publication
United KingdomRights statement
Copyright 2014 Taylor & Francis Group, LLCRepository Status
- Restricted