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The impacts of elicitation context on stated preferences for agricultural landscapes


Tinch, DR and Colombo, S and Hanley, N, The impacts of elicitation context on stated preferences for agricultural landscapes, Journal of Agricultural Economics, 66, (1) pp. 87-107. ISSN 0021-857X (2014) [Refereed Article]

Copyright Statement

Copyright 2014 The Agricultural Economics Society

DOI: doi:10.1111/1477-9552.12080


Statements of willingness to pay (WTP) have been shown to be dependent upon the framing of the hypothetical market. In this paper we investigate the effects of variations in the timing and location of choice experiment questions concerned with conservation of a UK national park, as research involving measurement of psychological well-being suggests potential differences for the same individual dependent upon when and where preferences are elicited. We apply the choice experiment technique to the valuation of changes in upland agricultural and semi-natural landscapes in the Peak District National Park in the UK, to investigate whether timing and location of elicitation (context) affects the value associated with changes in ecosystem services under different management regimes. Four treatments are employed – using the same sample of individuals answering the same choice scenarios – to measure WTP ex-ante (off site), in situ (on site), and ex-post at two different time intervals (off site). We show that our on-site (in situ) treatment generates very different estimates of preferences than any of the off-site treatments. That stated preferences associated with environmental goods are so context dependent may have implications for the use of stated preferences in policy analysis in terms of identifying how environmental policy is funded and the divergence in value attributed to sampling different populations.

Item Details

Item Type:Refereed Article
Keywords:Cost–benefit analysis; choice experiments; agricultural landscapes; public goods; national parks; context-dependent preferences
Research Division:Economics
Research Group:Applied economics
Research Field:Environment and resource economics
Objective Division:Environmental Management
Objective Group:Terrestrial systems and management
Objective Field:Assessment and management of terrestrial ecosystems
UTAS Author:Tinch, DR (Dr Dugald Tinch)
ID Code:96818
Year Published:2014
Web of Science® Times Cited:5
Deposited By:TSBE
Deposited On:2014-11-21
Last Modified:2017-11-27

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