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Destination Branding and Positioning - The Tasmania Experience, Its Unique Characteristics and Implications

Citation

Walker, RH and Hanson, DJ and Enjeti, M, Destination Branding and Positioning - The Tasmania Experience, Its Unique Characteristics and Implications, Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, Florida, pp. 23-33. (1997) [Refereed Conference Paper]

Item Details

Item Type:Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Walker, RH (Professor Rhett Walker)
Author:Hanson, DJ (Dr Dallas Hanson)
ID Code:9609
Year Published:1997
Deposited By:Management
Deposited On:1997-08-01
Last Modified:1998-02-01
Downloads:0

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