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Bas Böttcher: Poesie als Eigenwerbung
Citation
Badger, B, Bas Bottcher: Poesie als Eigenwerbung, Neophilologus, 99, (2) pp. 287-300. ISSN 0028-2677 (2015) [Refereed Article]
Copyright Statement
Copyright 2014 Springer
DOI: doi:10.1007/s11061-014-9412-6
Abstract
Since its advent, advertising has had an uncomfortable, yet symbiotic
relationship with the literary arts. While the advertising world soon recognised the
advantages of harnessing the powerful rhetorical potential of poetry in its service,
many poets have recognised equally the commercial advantages of applying their
literary talents to the art of advertising. So long an integral part of society, it is hard to
imagine a world without advertising. Therefore, when German spoken-word poet Bas
Bošttcher uses his poetry to reflect the world he lives in, the result is a literature strongly
influenced by advertising. Immediately obvious is the influence of brand names, or
similes based on advertising slogans. Perhaps less obvious is, for example, the formal
influence of a McDonalds advertising campaign that inspired one of his best-known
poems. At a deeper level, however, Bošttcher recognises that poetry itself is like any
other consumer product. It not only needs to satisfy customer demand for a quality
product, but also, in todays saturated market, to be launched with its own integrated
advertising campaign designed to attract public attention and create market interest.
Item Details
Item Type: | Refereed Article |
---|---|
Keywords: | Slam poetry Advertising Bas Bošttcher Consumerism |
Research Division: | Language, Communication and Culture |
Research Group: | Literary studies |
Research Field: | Literature in German |
Objective Division: | Culture and Society |
Objective Group: | Communication |
Objective Field: | Literature |
UTAS Author: | Badger, B (Dr Billy Badger) |
ID Code: | 96032 |
Year Published: | 2015 (online first 2014) |
Deposited By: | School of Humanities |
Deposited On: | 2014-10-16 |
Last Modified: | 2020-09-01 |
Downloads: | 0 |
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