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The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in SME growth

Citation

O'Cass, AG and Sok, P, The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in SME growth, International Small Business Journal, 32, (8) pp. 996-1018. ISSN 0266-2426 (2014) [Refereed Article]

Copyright Statement

Copyright 2014 The Authors

DOI: doi:10.1177/0266242613480225

Abstract

© The Author(s) 2013. This article examines the extent to which combinations of intellectual resources and product innovation capability, and reputational resources and marketing capability, influence the ability of small and medium-sized enterprises (SME) to meet or exceed performance goals. Empirical results drawn from 171 SMEs suggest that when the combination of intellectual resources and product innovation capability in addition to the combination of reputational resources and marketing capability are high, SME growth is enhanced. However, a high level of intellectual resources combined with a low level of product innovation capability as well as a combination of a high level of reputational resources with a low level of marketing capability (and vice versa) are not significantly related to growth. These results imply that a high level of resources cannot compensate for a low level of capabilities (and vice versa).

Item Details

Item Type:Refereed Article
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Manufacturing
Objective Group:Other Manufacturing
Objective Field:Manufacturing not elsewhere classified
Author:O'Cass, AG (Professor Aron O'Cass)
ID Code:95922
Year Published:2014
Web of Science® Times Cited:10
Deposited By:Tasmanian School of Business and Economics
Deposited On:2014-10-13
Last Modified:2015-05-15
Downloads:0

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