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The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in SME growth

journal contribution
posted on 2023-05-18, 04:33 authored by O'Cass, AG, Sok, P
© The Author(s) 2013. This article examines the extent to which combinations of intellectual resources and product innovation capability, and reputational resources and marketing capability, influence the ability of small and medium-sized enterprises (SME) to meet or exceed performance goals. Empirical results drawn from 171 SMEs suggest that when the combination of intellectual resources and product innovation capability in addition to the combination of reputational resources and marketing capability are high, SME growth is enhanced. However, a high level of intellectual resources combined with a low level of product innovation capability as well as a combination of a high level of reputational resources with a low level of marketing capability (and vice versa) are not significantly related to growth. These results imply that a high level of resources cannot compensate for a low level of capabilities (and vice versa).

History

Publication title

International Small Business Journal

Volume

32

Issue

8

Pagination

996-1018

ISSN

0266-2426

Department/School

TSBE

Publisher

Sage Publications Ltd

Place of publication

United Kingdom

Rights statement

Copyright 2014 The Authors

Repository Status

  • Restricted

Socio-economic Objectives

Other manufacturing not elsewhere classified

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    University Of Tasmania

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