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The ties that bind: Exploring the relevance of neo-tribal theory to tourism


Hardy, A and Robards, BJ, The ties that bind: Exploring the relevance of neo-tribal theory to tourism, Tourism Analysis, 20, (4) pp. 443-454. ISSN 1083-5423 (2015) [Refereed Article]


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Copyright 2015 Cognizant Communication Corporation

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DOI: doi:10.3727/108354215X14400815080686


In tourism studies/tourism management, traditional approaches to the segmentation of tourists have tended to focus upon the tangible aspects of why people travel, such as visitorsí motivations, demographic characteristics, and values and behavior exhibited at specific destinations. This review article from Hardy and Robards takes a critical approach to challenge the governing assumption involved here, that marketing studies of "tourism" should routinely or necessarily focus on the individual and thus upon class-based characteristics such as income to define tourists. Rather, the authors argue that tourists may be fruitfully segmented by commonalities of intangible aspects, such as "a shared sense of sentiment," "tourist ritual," "collective bonding," and "belonging." Hardy and Robards thereby suggest that neotribal approaches indeed offer rich opportunities to do this by empowering the exploration of touristsí symbolic and behavioral characteristics. This review article consonantly proposes that by returning to Maffesoliís work, researchers in the twin fields of tourism studies/tourism management may make substantial critical contributions to unfolding understandings of and about "consumer tribes." Hence, Hardy and Robards suggest that subtribes exist within broader neotribes and that that sort of "membership" may not in fact be as fluid as many investigators have previously suggested.

Item Details

Item Type:Refereed Article
Keywords:Recreational vehicle users; Consumption; Maffesoli; Neotribes; Subtribes;
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Impacts of tourism
Objective Division:Expanding Knowledge
Objective Group:Expanding knowledge
Objective Field:Expanding knowledge in law and legal studies
UTAS Author:Hardy, A (Associate Professor Anne Hardy)
UTAS Author:Robards, BJ (Dr Brady Robards)
ID Code:95865
Year Published:2015
Deposited By:School of Social Sciences
Deposited On:2014-10-09
Last Modified:2018-03-15
Downloads:247 View Download Statistics

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