This empirical exploratory study is part of a larger comprehensive study of countertrade practices in the Asia-Pacific region. A mail survey of 600 Australian international trading firms reveals that a positive attitude toward countertrade exists among both countertrades and non-countertraders in Australia. Further, the study reveals the major motivating factors, the benefits derived, difficulties faced, and reasons for not countertrading by Australian firms. In addition, the study identifies the forms of countertrade used, the countries served, and the product and service categories countertraded. The results are compared to earlier studies of UK and Canadian firms, and the implications for international marketing managers are discussed. © Elsevier Science Inc., 1997.

Item Type:	Refereed Article
Research Division:	Commerce, Management, Tourism and Services
Research Group:	Business systems in context
Research Field:	Business systems in context not elsewhere classified
Objective Division:	Economic Framework
Objective Group:	Other economic framework
Objective Field:	Other economic framework not elsewhere classified
UTAS Author:	Liesch, PW (Dr Peter Liesch)
ID Code:	9582
Year Published:	1997
Web of Science® Times Cited:	7
Deposited By:	Management
Deposited On:	1997-08-01
Last Modified:	2011-08-11
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