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Reconceptualising ‘product’ in the arts and cultural context


Lehman, KF and Fillis, I and Wickham, MD, Reconceptualising product' in the arts and cultural context, Proceedings of the 2014 British Academy of Management Conference, 9-11 September, Belfast, pp. 1-15. ISBN 978-0-9549608-7-2 (2014) [Refereed Conference Paper]

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Copyright 2014 British Academy of Management.

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This paper explores the current conceptualisation of ‘product’ and the idea of products having ‘levels’, where each level adds more customer value. We postulate that in the arts and cultural context an additional, primary product level, the ‘symbolic product’ level is warranted. This ‘symbolic’ level recognises an inherent value in regard to what the product means and represents to society and to humanity generally. We also consider that due to the complexities of the art market and the nature of production and consumption therein each actor in the product ‘supply chain’ will have a different view. A conceptual model is introduced that will act as a framework for a research study investigating the current conceptualisations of product as manifested in the visual art market.

Item Details

Item Type:Refereed Conference Paper
Keywords:product, arts, marketing
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing theory
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Lehman, KF (Dr Kim Lehman)
UTAS Author:Wickham, MD (Dr Mark Wickham)
ID Code:95213
Year Published:2014
Deposited By:TSBE
Deposited On:2014-09-26
Last Modified:2018-03-20
Downloads:1 View Download Statistics

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