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Reconceptualising ‘product’ in the arts and cultural context
Citation
Lehman, KF and Fillis, I and Wickham, MD, Reconceptualising product' in the arts and cultural context, Proceedings of the 2014 British Academy of Management Conference, 9-11 September, Belfast, pp. 1-15. ISBN 978-0-9549608-7-2 (2014) [Refereed Conference Paper]
Copyright Statement
Copyright 2014 British Academy of Management.
Official URL: http://www.bam.ac.uk/
Abstract
This paper explores the current conceptualisation of ‘product’ and the idea of products having ‘levels’, where each level adds more customer value. We postulate that in the arts and cultural context an additional, primary product level, the ‘symbolic product’ level is warranted. This ‘symbolic’ level recognises an inherent value in regard to what the product means and represents to society and to humanity generally. We also consider that due to the complexities of the art market and the nature of production and consumption therein each actor in the product ‘supply chain’ will have a different view. A conceptual model is introduced that will act as a framework for a research study investigating the current conceptualisations of product as manifested in the visual art market.
Item Details
| Item Type: | Refereed Conference Paper |
|---|---|
| Keywords: | product, arts, marketing |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing theory |
| Objective Division: | Economic Framework |
| Objective Group: | Management and productivity |
| Objective Field: | Marketing |
| UTAS Author: | Lehman, KF (Dr Kim Lehman) |
| UTAS Author: | Wickham, MD (Dr Mark Wickham) |
| ID Code: | 95213 |
| Year Published: | 2014 |
| Deposited By: | TSBE |
| Deposited On: | 2014-09-26 |
| Last Modified: | 2018-03-20 |
| Downloads: | 1 View Download Statistics |
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