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Industrial Organization Theory and Media Industry Analysis


Wirth, MO and Bloch, HB, Industrial Organization Theory and Media Industry Analysis, Journal of Media Economics, 8, (2) pp. 15-26. ISSN 0899-7764 (1995) [Refereed Article]

DOI: doi:10.1207/s15327736me0802_3


This article uses industrial organization theory to critically evaluate the media economics literature, particularly as provided in media-related journals, and makes practical suggestions as to how researchers interested in media economics can apply industrial organization theory to research questions they are attempting to answer. A review of basic industrial organization theory is provided, along with a discussion of more recent developments involving industrial organization theory. This is followed by a review of the media economics literature and suggestions for increasing the use of industrial organization theory in future research. © 1995, Taylor & Francis Group, LLC. All rights reserved.

Item Details

Item Type:Refereed Article
Research Division:Economics
Research Group:Applied Economics
Research Field:Industry Economics and Industrial Organisation
Objective Division:Economic Framework
Objective Group:Microeconomics
Objective Field:Microeconomics not elsewhere classified
Author:Bloch, HB (Professor Harry Bloch)
ID Code:9501
Year Published:1995
Web of Science® Times Cited:36
Deposited By:Economics and Finance
Deposited On:1995-08-01
Last Modified:2011-08-25

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