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Industrial Organization Theory and Media Industry Analysis
journal contribution
posted on 2023-05-16, 10:25 authored by Wirth, MO, Bloch, HBThis article uses industrial organization theory to critically evaluate the media economics literature, particularly as provided in media-related journals, and makes practical suggestions as to how researchers interested in media economics can apply industrial organization theory to research questions they are attempting to answer. A review of basic industrial organization theory is provided, along with a discussion of more recent developments involving industrial organization theory. This is followed by a review of the media economics literature and suggestions for increasing the use of industrial organization theory in future research. © 1995, Taylor & Francis Group, LLC. All rights reserved.
History
Publication title
Journal of Media EconomicsVolume
8Pagination
15-26ISSN
0899-7764Department/School
TSBEPublisher
Lawrence Erlbaum Assoc IncPlace of publication
USARepository Status
- Restricted