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Using a critic to promote less popular candidates in a people-to-people recommender system

Citation

Krzywicki, A and Wobcke, W and Cai, X and Bain, M and Mahidadia, A and Compton, P and Kim, YS, Using a critic to promote less popular candidates in a people-to-people recommender system, Proceedings of the 24th Innovative Applications of Artificial Intelligence Conference 2012, 22-26 July 2012, Toronto, Canada, pp. 2305-2310. ISBN 978-1-57735-568-7 (2012) [Refereed Conference Paper]

Copyright Statement

Copyright 2012 AAAI

Official URL: http://www.aaai.org/Press/Proceedings/aaai12.php

Abstract

This paper shows how to improve the recommendations of an interaction-based collaborative filtering (IBCF) recommender used in online dating. Previous work has shown that IBCF works well in this domain, although it tends to rank popular candidates highly, which leads to these users receiving a large number of contacts. We address this problem by using a Decision Tree model as a "critic" to re-rank the candidates generated by IBCF, effectively promoting less popular candidates. This method was first evaluated on historical data from a large online dating site and then trialled live on the same site by providing recommendations to a large number of users throughout a 9 week period. The live trial confirmed the consistency of the analysis on historical data and the ability of the method to generate suitable candidates over an extended period. Our recommendations gave higher success rates than those for a control group made with a baseline recommender.

Item Details

Item Type:Refereed Conference Paper
Keywords:recommender systems, social network analysis
Research Division:Information and Computing Sciences
Research Group:Artificial Intelligence and Image Processing
Research Field:Artificial Intelligence and Image Processing not elsewhere classified
Objective Division:Information and Communication Services
Objective Group:Computer Software and Services
Objective Field:Application Software Packages (excl. Computer Games)
Author:Kim, YS (Dr Yang Kim)
ID Code:94669
Year Published:2012
Deposited By:Computing and Information Systems
Deposited On:2014-09-15
Last Modified:2014-12-09
Downloads:0

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