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Hybrid techniques to address cold start problems for people to people recommendation in social networks

Citation

Kim, YS and Krzywicki, A and Wobcke, W and Mahidadia, A and Compton, P and Cai, X and Bain, M, Hybrid techniques to address cold start problems for people to people recommendation in social networks, Lecture Notes in Artificial Intelligence 7458: PRICAI 2012, 3-7 September 2012, Kuching, Malaysia, pp. 206-217. ISBN 978-3-642-32694-3 (2012) [Refereed Conference Paper]

Copyright Statement

Copyright 2012 Springer

DOI: doi:10.1007/978-3-642-32695-0_20

Abstract

We investigate several hybrid approaches to suggesting matches in people to people social recommender systems, paying particular attention to cold start problems, problems of generating recommendations for new users or users without successful interactions. In previous work we showed that interaction-based collaborative filtering (IBCF) works well in this domain, although this approach cannot generate recommendations for new users, whereas a system based on rules constructed using subgroup interaction patterns can generate recommendations for new users, but does not perform as effectively for existing users. We propose three hybrid recommenders based on user similarity and two content-boosted recommenders used in conjunction with interaction-based collaborative filtering, and show experimentally that the best hybrid and content-boosted recommenders improve on the IBCF method (when considering user success rates) yet cover almost the whole user base, including new and previously unsuccessful users, thus addressing cold start problems in this domain. The best content-boosted method improves user success rates more than the best hybrid method over various "cold start" subgroups, but is less computationally efficient overall.

Item Details

Item Type:Refereed Conference Paper
Keywords:recommender systems, social network analysis
Research Division:Information and Computing Sciences
Research Group:Artificial Intelligence and Image Processing
Research Field:Artificial Intelligence and Image Processing not elsewhere classified
Objective Division:Information and Communication Services
Objective Group:Computer Software and Services
Objective Field:Application Software Packages (excl. Computer Games)
Author:Kim, YS (Dr Yang Kim)
ID Code:94667
Year Published:2012
Deposited By:Computing and Information Systems
Deposited On:2014-09-15
Last Modified:2014-12-09
Downloads:0

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