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People recommendation based on aggregated bidirectional intentions in social network site

Citation

Kim, YS and Mahidadia, A and Compton, P and Cai, X and Bain, M and Krzywicki, A and Wobcke, W, People recommendation based on aggregated bidirectional intentions in social network site, Lecture Notes in Computer Science Volume 6232: PKAW 2010, 20 August - 3 September 2010, Daegu, Korea, pp. 247-260. ISBN 978-3-642-15036-4 (2010) [Refereed Conference Paper]

Copyright Statement

Copyright 2010 Springer

DOI: doi:10.1007/978-3-642-15037-1_21

Abstract

In a typical social network site, a sender initiates an interaction by sending a message to a recipient, and the recipient can decide whether or not to send a positive or negative reply. Typically a sender tries to find recipients based on his/her likings, and hopes that they will respond positively. We examined historical data from a large commercial social network site, and discovered that a baseline success rate using such a traditional approach was only 16.7%. In this paper, we propose and evaluate a new recommendation method that considers a senderís interest, along with the interest of recipients in the sender while generating recommendations. The method uses user profiles of senders and recipients, along with past data on historical interactions. The method uses a weighted harmonic mean-based aggregation function to integrate "interest of senders" and "interest of recipients in the sender". We evaluated the method on datasets from the social network site, and the results are very promising (improvement of up to 36% in success rate).

Item Details

Item Type:Refereed Conference Paper
Keywords:recommender systems, social network analysis
Research Division:Information and Computing Sciences
Research Group:Artificial Intelligence and Image Processing
Research Field:Artificial Intelligence and Image Processing not elsewhere classified
Objective Division:Information and Communication Services
Objective Group:Computer Software and Services
Objective Field:Application Software Packages (excl. Computer Games)
Author:Kim, YS (Dr Yang Kim)
ID Code:94649
Year Published:2010
Deposited By:Computing and Information Systems
Deposited On:2014-09-15
Last Modified:2014-12-09
Downloads:0

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