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The interrelationship between temporal and environmental orientation and pro-environmental consumer behaviour
journal contribution
posted on 2023-05-18, 02:36 authored by Polonsky, MJ, Vocino, A, Martin GrimmerMartin Grimmer, Miles, MPIt is proposed that consumers fail to make environmentally conscious choices because they do not consider the long-term impact of their actions. This research examines the role of consumers’ temporal orientation (past and future) in regard to their environmental orientation and pro-environmental consumer behaviour (PECB), using a representative sample of 2566 Australian respondents. The results identify that both future and past orientations are related to environmental orientation, with future orientation leading to increased levels of PECB and past orientation leading to reduced levels of PECB. Further, environmental orientation mediates the relationship between temporal orientation and PECB, suppressing the negative impact of high levels of past orientation.
History
Publication title
International Journal of Consumer StudiesVolume
38Issue
6Pagination
612-619ISSN
1470-6423Department/School
TSBEPublisher
Wiley-Blackwell Publishing Ltd.Place of publication
United KingdomRights statement
Copyright 2014 John Wiley & Sons LtdRepository Status
- Restricted