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The interrelationship between temporal and environmental orientation and pro-environmental consumer behaviour
Citation
Polonsky, MJ and Vocino, A and Grimmer, M and Miles, MP, The interrelationship between temporal and environmental orientation and pro-environmental consumer behaviour, International Journal of Consumer Studies, 38, (6) pp. 612-619. ISSN 1470-6423 (2014) [Refereed Article]
Copyright Statement
Copyright 2014 John Wiley & Sons Ltd
Abstract
It is proposed that consumers fail to make environmentally conscious choices because they
do not consider the long-term impact of their actions. This research examines the role of
consumers’ temporal orientation (past and future) in regard to their environmental orientation
and pro-environmental consumer behaviour (PECB), using a representative sample
of 2566 Australian respondents. The results identify that both future and past orientations
are related to environmental orientation, with future orientation leading to increased levels
of PECB and past orientation leading to reduced levels of PECB. Further, environmental
orientation mediates the relationship between temporal orientation and PECB, suppressing
the negative impact of high levels of past orientation.
Item Details
Item Type: | Refereed Article |
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Keywords: | environmental behaviour, time orientation,pro-environmental consumer behaviour (PECB) |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Marketing management (incl. strategy and customer relations) |
Objective Division: | Economic Framework |
Objective Group: | Management and productivity |
Objective Field: | Marketing |
UTAS Author: | Grimmer, M (Professor Martin Grimmer) |
UTAS Author: | Miles, MP (Professor Morgan Miles) |
ID Code: | 93721 |
Year Published: | 2014 |
Web of Science® Times Cited: | 37 |
Deposited By: | TSBE |
Deposited On: | 2014-08-13 |
Last Modified: | 2018-03-16 |
Downloads: | 0 |
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