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Symbols and meaning in marketing messages: images of utopia

Citation

Fillis, I and Lehman, KF, Symbols and meaning in marketing messages: images of utopia, Unatural futures, 3-4 July, Hobart, pp. 1. (2014) [Conference Extract]


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Item Details

Item Type:Conference Extract
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Management (incl. Strategy and Customer Relations)
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Lehman, KF (Dr Kim Lehman)
ID Code:93385
Year Published:2014
Deposited By:Tasmanian School of Business and Economics
Deposited On:2014-07-31
Last Modified:2014-07-31
Downloads:0

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