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Symbols and meaning in marketing messages: images of utopia
Citation
Fillis, I and Lehman, KF, Symbols and meaning in marketing messages: images of utopia, Unatural futures, 3-4 July, Hobart, pp. 1. (2014) [Conference Extract]
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Item Details
| Item Type: | Conference Extract |
|---|---|
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing Management (incl. Strategy and Customer Relations) |
| Objective Division: | Economic Framework |
| Objective Group: | Management and Productivity |
| Objective Field: | Marketing |
| UTAS Author: | Lehman, KF (Dr Kim Lehman) |
| ID Code: | 93385 |
| Year Published: | 2014 |
| Deposited By: | TSBE |
| Deposited On: | 2014-07-31 |
| Last Modified: | 2014-07-31 |
| Downloads: | 0 |
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