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Symbols and meaning in marketing messages: images of utopia
Citation
Fillis, I and Lehman, KF, Symbols and meaning in marketing messages: images of utopia, Unatural futures, 3-4 July, Hobart, pp. 1. (2014) [Conference Extract]
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Item Details
Item Type: | Conference Extract |
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Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Marketing management (incl. strategy and customer relations) |
Objective Division: | Economic Framework |
Objective Group: | Management and productivity |
Objective Field: | Marketing |
UTAS Author: | Lehman, KF (Dr Kim Lehman) |
ID Code: | 93385 |
Year Published: | 2014 |
Deposited By: | TSBE |
Deposited On: | 2014-07-31 |
Last Modified: | 2014-07-31 |
Downloads: | 0 |
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