eCite Digital Repository

Exploring the viability of using online social media advertising as a recruitment method for smoking cessation clinical trials

Citation

Frandsen, M and Walters, JAE and Ferguson, SG, Exploring the viability of using online social media advertising as a recruitment method for smoking cessation clinical trials, Society For Research On Nicotine and Tobacco 20th Annual Meeting, 5-8 February 2014, Seattle, Washington, USA, pp. 229. (2014) [Conference Extract]

Abstract

Introduction: The aim of the present study was to explore the viability of using social media as a recruitment tool in a clinical research trial. Socio-demographic data and smoking characteristics were assessed in 266 participants recruited to investigate the effectiveness of a behavioural support program for smoking cessation.

Methods: For analysis, participants were separated into two groups based on whether they were recruited using either traditional means (flyers, word of mouth, or newspaper advertisement; n = 125, 47.0%) or by advertisements in online social media (n = 138, 51.9%).

Results: Participants recruited via social media were significantly younger but there were no differences in other socioeconomic variables or smoking characteristics, compared to participants recruited via other traditional means.

Conclusions: The findings of the present study suggest that using online social media is a viable recruitment method for smoking studies and compliments other more traditional recruitment methods.

Item Details

Item Type:Conference Extract
Keywords:nicotine
Research Division:Medical and Health Sciences
Research Group:Public Health and Health Services
Research Field:Preventive Medicine
Objective Division:Health
Objective Group:Public Health (excl. Specific Population Health)
Objective Field:Substance Abuse
Author:Frandsen, M (Dr Mai Frandsen)
Author:Walters, JAE (Dr Julia Walters)
Author:Ferguson, SG (Associate Professor Stuart Ferguson)
ID Code:92388
Year Published:2014
Deposited By:Pharmacy
Deposited On:2014-06-17
Last Modified:2017-08-29
Downloads:0

Repository Staff Only: item control page