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Tasmanian wine: Best served with a unique cultural experience
Citation
Lewis, GK and Lehman, KF, Tasmanian wine: Best served with a unique cultural experience, Consumer Behaviour, Pearson, Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson (ed), Australia, pp. 620-623. ISBN 9781442561533 (2014) [Other Book Chapter]
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Item Details
| Item Type: | Other Book Chapter |
|---|---|
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing management (incl. strategy and customer relations) |
| Objective Division: | Economic Framework |
| Objective Group: | Management and productivity |
| Objective Field: | Marketing |
| UTAS Author: | Lewis, GK (Dr Gemma Lewis) |
| UTAS Author: | Lehman, KF (Dr Kim Lehman) |
| ID Code: | 91366 |
| Year Published: | 2014 |
| Deposited By: | TSBE |
| Deposited On: | 2014-05-15 |
| Last Modified: | 2014-05-19 |
| Downloads: | 5 View Download Statistics |
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