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Exploring entrepreneurial marketing
Citation
Miles, M and Gilmore, A and Harrigan, P and Lewis, GK and Sethna, Z, Exploring entrepreneurial marketing, Journal of Strategic Marketing, 23, (2) pp. 94-111. ISSN 0965-254X (2015) [Refereed Article]
Copyright Statement
Copyright 2014 Taylor & Francis
DOI: doi:10.1080/0965254X.2014.914069
Abstract
This paper furthers the conceptual development of entrepreneurial marketing (EM) as
theory. EM draws on the work of both marketing and entrepreneurship scholars and has
evolved primarily from the marketing management and entrepreneurship literatures.
Beginning with an overview of the different schools of thought from which the concept
of EM has evolved, this paper attempts to outline and review the issues of EM that
delineate it as a distinct area within the discipline of marketing. The discussion presents
three potential locus of EM thought within the firm: vertical EM, horizontal EM, and
EM as a temporal phenomenon. Finally, in adopting Hunt’s (2010) benchmarks that
seek to verify the existence of a distinct body of theory, the paper concludes that EM is
advancing towards theory construction.
Item Details
Item Type: | Refereed Article |
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Keywords: | entrepreneurial, marketing, entrepreneurship |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Marketing theory |
Objective Division: | Economic Framework |
Objective Group: | Management and productivity |
Objective Field: | Marketing |
UTAS Author: | Miles, M (Professor Morgan Miles) |
UTAS Author: | Lewis, GK (Dr Gemma Lewis) |
ID Code: | 91359 |
Year Published: | 2015 (online first 2014) |
Deposited By: | TSBE |
Deposited On: | 2014-05-15 |
Last Modified: | 2021-07-06 |
Downloads: | 4 View Download Statistics |
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