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Product resource–capability complementarity, integration mechanisms, and first product advantage


Ahmadi, H and O'Cass, A and Miles, MP, Product resource-capability complementarity, integration mechanisms, and first product advantage, Journal of Business Research, 67, (5) pp. 704-709. ISSN 0148-2963 (2014) [Refereed Article]

Copyright Statement

Copyright 2013 Elsevier Inc.

DOI: doi:10.1016/j.jbusres.2013.11.031


The current study extends work on resource-based theory (RBT) by exploring resource—capability complementarity in a new context—that of new technology ventures' (NTVs) first product (FP) commercialization in India. This study examines the influence of marketing and technology resource–capability complementarity on FP positional advantages (differentiation and cost-efficiency) and their influence on first product performance (FPP). Furthermore, this study incorporates the influence of supplier integration (SI) mechanisms (in terms of knowledge sharing and co-commercialization) in the process of FP commercialization. The findings suggest that asset complementarities have a positive relation with FP positional advantages, in that both differentiation and cost-efficiency enhance an NTV's FPP, and that SI moderates the relationships between both marketing and technology R–C complementarity and FP positional advantages.

Item Details

Item Type:Refereed Article
Keywords:first product commercialization, resource–capability complementarity, new technology ventures, supplier integration
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing management (incl. strategy and customer relations)
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Ahmadi, H (Dr Hormoz Ahmadi)
UTAS Author:O'Cass, A (Professor Aron O'Cass)
UTAS Author:Miles, MP (Professor Morgan Miles)
ID Code:91063
Year Published:2014 (online first 2013)
Web of Science® Times Cited:13
Deposited By:TSBE
Deposited On:2014-05-06
Last Modified:2018-03-16

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