Using Hunt and Morgan’s (Journal of Marketing, 59, 1–15, 1995, Journal of Marketing, 60(4), 107–114, 1996) Resource-Advantage Theory, this study examined the relationship between firm resources (e.g. financial, physical, human, organisational, informational, and relational resources) and levels of performance in small, independent retailers; and whether performance was moderated by retailers’ perception of the level of environmental hostility, as well as by their entrepreneurial orientation. Surveys were mailed to small, independent retailers throughout Tasmania, Australia. It was expected that retailers’ use of resources would predict performance. Expectations were partially supported; responses (N = 384) showed that the resources related to performance were access to financial capital, and human and organisational resources. Environmental hostility and entrepreneurial orientation did not moderate this relationship. However, the impact of entrepreneurial orientation on performance was moderated by environmental hostility.

Item Type:	Refereed Article
Keywords:	entrepreneurial orientation, SMEs, retailers, Resource‐Advantage Theory
Research Division:	Commerce, Management, Tourism and Services
Research Group:	Business and Management
Research Field:	Business and Management not elsewhere classified
Objective Division:	Commercial Services and Tourism
Objective Group:	Financial Services
Objective Field:	Financial Services not elsewhere classified
Author:	Grimmer, L (Dr Louise Grimmer)
Author:	Miles, MP (Professor Morgan Miles)
Author:	Grimmer, M (Associate Professor Martin Grimmer)
ID Code:	91060
Year Published:	2015 (online first 2013)
Web of Science® Times Cited:	2
Deposited By:	Tasmanian School of Business and Economics
Deposited On:	2014-05-06
Last Modified:	2017-08-11
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