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National culture as an influence on perceptions of employer attractiveness


Alshathry, S and O'Donohue, W and Wickham, MD and Fishwick, S, National culture as an influence on perceptions of employer attractiveness, Academy of Taiwan Business Management Review, 10, (1) Article 13. ISSN 1813-0534 (2014) [Refereed Article]

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In competitive market for skilled employees, it has become increasingly important for organizations to implement strategies that establish and maintain a brand as an ‘employer of choice’. This study aims to investigate how national cultural context influences perceptions of potential employees about employer attractiveness. The study findings demonstrate how the Saudi national cultural context influences the perceptions of potential Saudi employees, and contributes to the literature in two ways: firstly, by demonstrating the need to extend the employer attractiveness framework developed by Berthon, Ewing and Hah (2005) to include dimensions relevant to national cultural context; and secondly, by highlighting the need to give consideration when measuring employer attractiveness to the relative level of importance of each aspect of employer attractiveness in the light of any specific national cultural context.

Item Details

Item Type:Refereed Article
Research Division:Commerce, Management, Tourism and Services
Research Group:Human resources and industrial relations
Research Field:Human resources management
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Management
UTAS Author:Wickham, MD (Dr Mark Wickham)
UTAS Author:Fishwick, S (Dr Simon Fishwick)
ID Code:90819
Year Published:2014
Deposited By:TSBE
Deposited On:2014-04-25
Last Modified:2015-04-23
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