Emerging issues in doing cross-cultural research in multicultural and multilingual societies

Cross-cultural research is one of the emerging areas in HCI field lately. There have been fruitful discussions on issues of using measurement or doing field work to address HCI issues 'across countries' or 'across-cultures' . However, methodological concerns in conducting research in multicultural and multilingual society have not been fully explored. This paper reviews research work done and outlines problems and concerns in doing cross-cultural research in multicultural and multilingual society/country. Consequently, we propose a conceptual framework/procedure as a starting point for further development of measurements or field strategies.