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The marketing implications of affective product design
Citation
Seva, RR and Duh, HBL and Helander, MG, The marketing implications of affective product design, Applied Ergonomics: Human Factors in Technology and Society, 38 pp. 723-731. ISSN 0003-6870 (2007) [Refereed Article]
Copyright Statement
Copyright 2007 Elsevier Ltd. All rights reserved.
DOI: doi:10.1016/j.apergo.2006.12.001
Abstract
Emotions are compelling human experiences and product designers can take advantage of this by conceptualizing emotionengendering
products that sell well in the market. This study hypothesized that product attributes influence users’ emotions and that the
relationship is moderated by the adherence of these product attributes to purchase criteria. It was further hypothesized that the
emotional experience of the user influences purchase intention. A laboratory study was conducted to validate the hypotheses using
mobile phones as test products. Sixty-two participants were asked to assess eight phones from a display of 10 phones and indicate their
emotional experiences after assessment. Results suggest that some product attributes can cause intense emotional experience. The
attributes relate to the phone’s dimensions and the relationship between these dimensions. The study validated the notion of integrating
affect in designing products that convey users’ personalities.
Item Details
Item Type: | Refereed Article |
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Keywords: | Affective product design; Product design; Multilevel modelling; Phone design |
Research Division: | Information and Computing Sciences |
Research Group: | Library and information studies |
Research Field: | Human information interaction and retrieval |
Objective Division: | Information and Communication Services |
Objective Group: | Information systems, technologies and services |
Objective Field: | Information systems, technologies and services not elsewhere classified |
UTAS Author: | Duh, HBL (Professor Henry Duh) |
ID Code: | 90314 |
Year Published: | 2007 |
Web of Science® Times Cited: | 51 |
Deposited By: | Information and Communication Technology |
Deposited On: | 2014-03-31 |
Last Modified: | 2014-05-20 |
Downloads: | 0 |
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