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Understanding social interaction in World of Warcraft


Chen, VH-h and Duh, HBL, Understanding social interaction in World of Warcraft, Proceedings of ACE'07, 13-15 June 2007, Salzburg, Austria, pp. 21-24. ISBN 978-1-59593-640-0 (2007) [Refereed Conference Paper]

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Copyright 2007 ACM

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Research has argued that social interaction is a primary driving force for gamers to continue to play Massive Multiple Online Role Playing Games (MMORPGs). However, one recent study argues that gamers don’t really socialize with other players but play alone. Part of the confusion over whether players socialize much and/or enjoy socializing while playing MMORPGs may be due to the lack of a conceptual framework that adequately articulates what is meant by ‘social interaction in MMORPGs to understand how users experience interactions within the game. This study utilized ethnography to map out social interaction within the game World of Warcraft. It provides a broad framework of the factors affecting social interaction. The framework developed can be further verified and modified for future research.

Item Details

Item Type:Refereed Conference Paper
Keywords:Social interaction, Social computing, MMORPG
Research Division:Information and Computing Sciences
Research Group:Library and information studies
Research Field:Human information interaction and retrieval
Objective Division:Information and Communication Services
Objective Group:Information systems, technologies and services
Objective Field:Information systems, technologies and services not elsewhere classified
UTAS Author:Duh, HBL (Professor Henry Duh)
ID Code:90312
Year Published:2007
Deposited By:Information and Communication Technology
Deposited On:2014-03-31
Last Modified:2014-08-06

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