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Factors affecting emotional responses in mobile phone design evaluation


Seva, RR and Duh, HBL and Helander, MG, Factors affecting emotional responses in mobile phone design evaluation, Proceedings of the Human Factors and Ergonomics Society 50th Annual Meeting 2006, October 16-20, 2006, San Francisco, USA, pp. 2173-2177. (2006) [Refereed Conference Paper]

Copyright Statement

Copyright 2006 SAGE

DOI: doi:10.1177/154193120605001812


Emotion is elicited by products upon closer inspection before purchase. The pre-purchase situation is very important because it is at this stage that consumers make a decision to buy a product. This study identified the relationship between mobile phone attributes and pre-purchase emotion. The moderating effect of selected purchase criteria to the relationship between attributes and emotion was also be investigated. Forty two participants voluntarily took part in this field survey. Results of the study suggested that phone attributes related to dimension and form can predict pre-purchase emotion. The size of the navigation button was found to be a significant predictor of all pre-purchase emotion except excitement. Larger navigation buttons elicited greater intensities of positive emotion. Other phone attributes were also found to be significant predictors of some emotions. Design preference moderated the relationship between the size of the navigation button and feelings of encouragement to buy.

Item Details

Item Type:Refereed Conference Paper
Keywords:mobile phone, design, usability
Research Division:Information and Computing Sciences
Research Group:Library and information studies
Research Field:Human information interaction and retrieval
Objective Division:Information and Communication Services
Objective Group:Information systems, technologies and services
Objective Field:Information systems, technologies and services not elsewhere classified
UTAS Author:Duh, HBL (Professor Henry Duh)
ID Code:90305
Year Published:2006
Deposited By:Information and Communication Technology
Deposited On:2014-03-31
Last Modified:2014-05-16

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