eCite Digital Repository
Visualising web browsing data for user behaviour analysis
Citation
Khoury, R and Dawborn, T and Huang, W, Visualising web browsing data for user behaviour analysis, Proceedings of OZCHI '11, 28 November - 2 December 2011, Canberra, Australia, pp. 177-180. ISBN 978-1-4503-1090-1 (2011) [Refereed Conference Paper]
Copyright Statement
Copyright 2011 ACM
Official URL: http://www.acm.org
Abstract
The rapid growth of Internet usage has dramatically
changed the way we interact with the outside world.
Many people read news, communicate with friends and
purchase goods online. These activities are usually done
via web browsing. Understanding user web browsing
behaviour is important in improving their browsing
experience. For example, website usability and the
personalization of online services could both benefit from
knowledge of user browsing patterns. Much research has
been done on understanding user web browsing
behaviour. However, the usefulness of visualisations has
not been fully explored in this space. In this paper, we
introduce a system that offers three different ways of
visualising web browsing data. This system provides a
common interface for users to interact with the
visualisations. We also present an evaluation of the
system with end users. We show that by visualising a
user’s web browsing history, we are able to uncover
interesting patterns in the way that individuals use the
Web.
Item Details
Item Type: | Refereed Conference Paper |
---|---|
Keywords: | Information Visualisation, Aesthetic Criteria, Web Browsing, Behaviour Pattern, Evaluation |
Research Division: | Information and Computing Sciences |
Research Group: | Library and information studies |
Research Field: | Human information interaction and retrieval |
Objective Division: | Expanding Knowledge |
Objective Group: | Expanding knowledge |
Objective Field: | Expanding knowledge in the information and computing sciences |
UTAS Author: | Huang, W (Dr Tony Huang) |
ID Code: | 90150 |
Year Published: | 2011 |
Deposited By: | Information and Communication Technology |
Deposited On: | 2014-03-27 |
Last Modified: | 2018-03-14 |
Downloads: | 0 |
Repository Staff Only: item control page