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When Did You Last Predict a Good Idea? The Case of Accessing Creativity Explored


Penaluna, K and Penaluna, A and Matlay, H and Jones, Colin, When Did You Last Predict a Good Idea? The Case of Accessing Creativity Explored, Proceedings of the 36th Institute for Small Business & Entrepreneurship (ISBE) Conference, 12-13 November 2013, Cardiff, UK, pp. 1-15. ISBN 978-1-900862-26-4 (2013) [Refereed Conference Paper]

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Copyright 2013 ISBE

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The aim of this paper is to respond to the calls for enabling strategies that enhance the capacity of Higher Education learners to initiate and develop ideas in contexts of applied creativity. The research is based on an extended literature review that encompasses government and policy reports, entrepreneurship and creativity literature and recent developments in cognitive neurology, specifically those related to ‘Neuromarketing’.Underpinned with discourse and consensus from authors with extensive and diverse teaching and research experiences, empirical evidence from pedagogical approaches from the creative industries is compared and contrasted. The results show that predictable assessment outcomes equal predictable students. Intrinsically motivating working practices, behaviours and cultural environments that encourage creativity are needed.

Item Details

Item Type:Refereed Conference Paper
Keywords:Enterprise, entrepreneurship; creativity; assessment; design
Research Division:Education
Research Group:Curriculum and pedagogy
Research Field:Curriculum and pedagogy not elsewhere classified
Objective Division:Education and Training
Objective Group:Teaching and curriculum
Objective Field:Teaching and curriculum not elsewhere classified
UTAS Author:Jones, Colin (Dr Colin Jones)
ID Code:88720
Year Published:2013
Deposited By:Australian Innovation Research Centre
Deposited On:2014-02-13
Last Modified:2014-11-26
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