Shopping centres are the bastions of the consumer age, promoting in their design the desire to continue to consume at an unsustainable rate. However there is growing evidence that new paradigms of consumption are emerging in developed countries, led by evolving technologies and online shopping, that are shifting consumer values and behaviours - and the environments in which we shop will need to adapt. Community-oriented consumption paradigms relate to behavioural changes that link people more closely, socially and/or culturally, with each other, providing a sense of community. These can be virtual or face-to-face. Collaborative consumption, the 'Me vs We' economies, service economies, the slow movement and prosumption are examples. This paper will discuss the variety of community-oriented consumption paradigms, addressing food as a linking concept, and their influence on shopping centre/mall design.

Item Type:	Refereed Article
Keywords:	community-oriented consumption, sense of community, shopping centre design, consumer paradigms, sustainability
Research Division:	Built Environment and Design
Research Group:	Architecture
Research Field:	Interior Design
Objective Division:	Expanding Knowledge
Objective Group:	Expanding Knowledge
Objective Field:	Expanding Knowledge in Built Environment and Design
Author:	Mate, K (Ms Kirsty Mate)
ID Code:	88677
Year Published:	2013
Deposited By:	Architecture
Deposited On:	2014-02-12
Last Modified:	2014-12-12
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