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Portrayal of tanning, clothing fashion and shade use in Australian women's magazines, 1987–2005
Citation
Dixon, H and Dobbinson, S and Wakefield, M and Jamsen, K and McLeod, K, Portrayal of tanning, clothing fashion and shade use in Australian women's magazines, 1987-2005, Health Education Research, 23, (5) pp. 791-802. ISSN 0268-1153 (2008) [Refereed Article]
Copyright Statement
Copyright 2007 the authors
Abstract
To examine modelling of outcomes relevant to sun
protection in Australian women’s magazines, content
analysis was performed on 538 spring and
summer issues of popular women’s magazines
from 1987 to 2005. A total of 4949 full-colour
images of Caucasian females were coded for
depth of tan, extent of clothing cover, use of shade
and setting. Logistic regression using robust standard
errors to adjust for clustering on magazine
was used to assess the relationship between these
outcomes and year, setting and model’s physical
characteristics. Most models portrayed outdoors
did not wear hats (89%) and were not in shade
(87%). Between 1987 and 2005, the proportion of
models depicted wearing hats decreased and the
proportion of models portrayed with moderate to
dark tans declined and then later increased.
Younger women were more likely to be portrayed
with a darker tan and more of their body exposed.
Models with more susceptible phenotypes
(paler hair and eye colour) were less likely to be
depicted with a darker tan. Darker tans and
poor sun-protective behaviour were most common
among models depicted at beaches/pools.
Implicit messages about sun protection in popular
Australian women’s magazines contradict
public health messages concerning skin cancer
prevention
Item Details
Item Type: | Refereed Article |
---|---|
Keywords: | Tanning; Media; Sun Protection; Skin Cancer Prevention |
Research Division: | Medical and Health Sciences |
Research Group: | Public Health and Health Services |
Research Field: | Health Promotion |
Objective Division: | Health |
Objective Group: | Public Health (excl. Specific Population Health) |
Objective Field: | Public Health (excl. Specific Population Health) not elsewhere classified |
UTAS Author: | McLeod, K (Dr Kim McLeod) |
ID Code: | 88670 |
Year Published: | 2008 |
Web of Science® Times Cited: | 28 |
Deposited By: | Social Sciences |
Deposited On: | 2014-02-12 |
Last Modified: | 2014-06-18 |
Downloads: | 0 |
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