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The Value of Storytelling in Product Design
Citation
Bernabei, R and Freeman, K and Power, J, The Value of Storytelling in Product Design, Handbook of Research on Trends in Product Design and Development: Technological and Organizational Perspectives, IGI Global, Arlindo Silva, Ricardo Simoes (ed), Pennsylvania, USA, pp. 447-460. ISBN 978-1-61520-617-9 (2011) [Research Book Chapter]
Copyright Statement
Copyright 2011 IGI Global
DOI: doi:10.4018/978-1-61520-617-9
Abstract
Contemporary product designers are increasingly attempting to utilize the latent potential of the product
narrative and the impact it can have on the end-user and their relationship with products. Storytelling
in product design allows a dialogue and conceptual exchange to be established between products and
end-users. This chapter will consider the end-user’s relationship with products and the designer’s role in
this emotional and conceptual exchange of storytelling in product design. This will be outlined through
a framework defined by the authors as Narrative; Manufacture; History; and Interaction and will consider
the work of contemporary designers Philippe Starke, Hella Jongerius, Dick Van Hoff, Ron Arad,
Tokujin Yoshioka, Peter Jagt and Frank Tjepkema. The paper will be supported by a main case study of
the work of Bernabeifreeman, the award winning industrial design practice of the authors.
Item Details
Item Type: | Research Book Chapter |
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Keywords: | Product narrative; storytelling; products |
Research Division: | Built Environment and Design |
Research Group: | Design |
Research Field: | Industrial and product design |
Objective Division: | Manufacturing |
Objective Group: | Other manufacturing |
Objective Field: | Other manufacturing not elsewhere classified |
UTAS Author: | Power, J (Dr Jacqueline Power) |
ID Code: | 88244 |
Year Published: | 2011 |
Deposited By: | Architecture |
Deposited On: | 2014-01-22 |
Last Modified: | 2016-02-11 |
Downloads: | 5 View Download Statistics |
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