eCite Digital Repository

Neglected stakeholder groups: conceptualising a dynamic model for neglected stakeholder analysis and engagement

Citation

Hardy, A and Wickham, MD and Gretzel, U, Neglected stakeholder groups: conceptualising a dynamic model for neglected stakeholder analysis and engagement, Corporate Ownership & Control, 11, (1) pp. 348-359. ISSN 1727-9232 (2013) [Refereed Article]


Preview
PDF
Not available
986Kb
  

Copyright Statement

Copyright 2013 Virtus Interpress

Official URL: http://www.virtusinterpress.org/-Corporate-Ownersh...

Abstract

Stakeholder analysis is well-established as a means by which policy makers and organisations gauge the interests of their salient stakeholders. This paper explores the application of stakeholder theory to 'neglected stakeholders' and explores the risks involved in assuming that disparate stakehlder groups lack power. This pa per uses two case studies of Recreational Vehicle users whose interests and power were underestimated during the strategy development process. The rapid responses and formation of power 0f this neglected group via social media highlights the changes in stakeholder interactions that have emerged with t he use of the Internet. They also demonstrate that managers and policy makers must now utilise iterative stakeholder analysis techniques that are reactive, and which respond to previously neglected stakeholder groups

Item Details

Item Type:Refereed Article
Research Division:Commerce, Management, Tourism and Services
Research Group:Business and Management
Research Field:Corporate Governance and Stakeholder Engagement
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Management
Author:Hardy, A (Dr Anne Hardy)
Author:Wickham, MD (Dr Mark Wickham)
ID Code:88006
Year Published:2013
Deposited By:Management
Deposited On:2014-01-06
Last Modified:2017-12-14
Downloads:0

Repository Staff Only: item control page