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Anatomy of service innovation: Introduction to the special issue
Citation
O'Cass, AG and Song, M and Yuan, L, Anatomy of service innovation: Introduction to the special issue, Journal of Business Research, 66, (8) pp. 1060-1062. ISSN 0148-2963 (2013) [Contribution to Refereed Journal]
Copyright Statement
Copyright 2012 Elsevier Inc.
DOI: doi:10.1016/j.jbusres.2012.03.002
Abstract
The idea to do this special issue was spawned by the growing focus by government, industry and academics on
the contribution of services to the global economy. Paradoxically, while service are identified as amajor priority
for economic development and innovation is seen as a major driver of business success, service innovation is still
an area with limited theory and empirical work being undertaken. The central purpose of this special issue is to
bring together, research on an international scale on service innovation in firms. In particular, this special issue
presents theoretical and empirical articles focusing on service innovation covering issues related to service
quality frommultiple viewpoints, the role of creativity in the design and delivery of new services, value creation
through service, quality-driven processes in firms' services innovation, the role of innovation in services
branding, and relevant antecedent to achieving service innovation success
Item Details
Item Type: | Contribution to Refereed Journal |
---|---|
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Marketing management (incl. strategy and customer relations) |
Objective Division: | Economic Framework |
Objective Group: | Management and productivity |
Objective Field: | Marketing |
UTAS Author: | O'Cass, AG (Professor Aron O'Cass) |
ID Code: | 87927 |
Year Published: | 2013 |
Web of Science® Times Cited: | 22 |
Deposited By: | Management |
Deposited On: | 2013-12-17 |
Last Modified: | 2017-01-16 |
Downloads: | 0 |
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