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Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities
journal contribution
posted on 2023-05-17, 21:03 authored by Sok, P, O'Cass, A, Sok, KWhile most studies examine the effect of marketing, innovation, and learning capabilities (often separately) on performance, this study develops a unified model to investigate the combined effect of these capabilities on performance. This study further examines the complementary effect of these capabilities on performance. This study draws on the resource-based view theory to examine 171 manufacturing SMEs. The findings suggest that marketing, innovation, and learning capabilities are positively related to SME performance. In addition, these capabilities interact with one another to create great synergy in achieving SME performance
History
Publication title
Australasian Marketing JournalVolume
21Pagination
161-167ISSN
1441-3582Department/School
TSBEPublisher
Elsevier LtdPlace of publication
UKRights statement
Copyright 2013 Australian and New Zealand Marketing Academy.Repository Status
- Restricted