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Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities

Citation

Sok, P and O'Cass, A and Sok, K, Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities, Australasian Marketing Journal, 21, (3) pp. 161-167. ISSN 1441-3582 (2013) [Refereed Article]

Copyright Statement

Copyright 2013 Australian and New Zealand Marketing Academy.

DOI: doi:10.1016/j.ausmj.2013.04.001

Abstract

While most studies examine the effect of marketing, innovation, and learning capabilities (often separately) on performance, this study develops a unified model to investigate the combined effect of these capabilities on performance. This study further examines the complementary effect of these capabilities on performance. This study draws on the resource-based view theory to examine 171 manufacturing SMEs. The findings suggest that marketing, innovation, and learning capabilities are positively related to SME performance. In addition, these capabilities interact with one another to create great synergy in achieving SME performance

Item Details

Item Type:Refereed Article
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Management (incl. Strategy and Customer Relations)
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:O'Cass, A (Professor Aron O'Cass)
ID Code:87926
Year Published:2013
Deposited By:Management
Deposited On:2013-12-17
Last Modified:2017-11-28
Downloads:0

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