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Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities
Citation
Sok, P and O'Cass, A and Sok, K, Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities, Australasian Marketing Journal, 21, (3) pp. 161-167. ISSN 1441-3582 (2013) [Refereed Article]
Copyright Statement
Copyright 2013 Australian and New Zealand Marketing Academy.
DOI: doi:10.1016/j.ausmj.2013.04.001
Abstract
While most studies examine the effect of marketing, innovation, and learning capabilities (often
separately) on performance, this study develops a unified model to investigate the combined effect of
these capabilities on performance. This study further examines the complementary effect of these
capabilities on performance. This study draws on the resource-based view theory to examine 171 manufacturing
SMEs. The findings suggest that marketing, innovation, and learning capabilities are positively
related to SME performance. In addition, these capabilities interact with one another to create great
synergy in achieving SME performance
Item Details
| Item Type: | Refereed Article |
|---|---|
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing management (incl. strategy and customer relations) |
| Objective Division: | Economic Framework |
| Objective Group: | Management and productivity |
| Objective Field: | Marketing |
| UTAS Author: | O'Cass, A (Professor Aron O'Cass) |
| ID Code: | 87926 |
| Year Published: | 2013 |
| Deposited By: | Management |
| Deposited On: | 2013-12-17 |
| Last Modified: | 2017-11-28 |
| Downloads: | 0 |
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