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Exploring the intention-behaviour gap in pro-environmental consumer behaviour
conference contribution
posted on 2023-05-23, 08:05 authored by Willows, A, Martin GrimmerMartin GrimmerDespite the widely reported increase in environmental concern amongst consumers, a gap exists between their stated intentions to purchase environmentally-friendly products and their actual purchase behaviour. The current study tests a conceptual model developed by Carrington, Neville and Whitwell (2010) to help explain this gap. Surveys were administered to a sample of university students. Responses (N=272) showed that implementation intentions had a mediating effect on the relationship between intention and behaviour. Situational (social) context was found to moderate the relationship between intention and implementation intentions. Behavioural control, on the other hand, had no moderating effect. The findings have theoretical implications for furthering understanding of factors impacting pro-environmental consumer behaviour, and practical implications regarding how to positively influence socially beneficial behaviours.
History
Publication title
Proceedings of the 27th ANZAM ConferenceEditors
ANZAMPagination
1-21ISBN
978-0-9875968-1-9Department/School
TSBEPublisher
ANZAMPlace of publication
HobartEvent title
27th ANZAM Conference: Managing on the EdgeEvent Venue
HobartDate of Event (Start Date)
2013-12-04Date of Event (End Date)
2013-12-06Rights statement
Copyright 2013 ANZAMRepository Status
- Restricted