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Neglected stakeholder groups: A case study of recreational vehicle users in Tasmania


Hardy, A and Gretzel, U and Wickham, M, Neglected stakeholder groups: A case study of recreational vehicle users in Tasmania, Proceedings of the 27th ANZAM Conference, December 4-6, 2013, Hobart, pp. 1-13. ISBN 978-0-9875968-1-9 (2013) [Refereed Conference Paper]

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Traditional stakeholder mapping tools have concentrated on the identification of issues such as power, urgency and predictability of stakeholder groups. Yet they do not sufficiently address the ability of neglected stakeholder groups to communicate, gain and use their power when issues affecting them arise, suggesting that traditional approaches have to be updated to accommodate suddenly emerging stakeholder groups. This paper uses the case study of Recreational Vehicle Users in Tasmania, Australia, to explore the issue. In doing so it illustrates the risks of ignoring these groups, particularly when developing public policy. The paper proposes a more iterative and consultative approach to stakeholder mapping which seeks to strike a balance between normative and classical approaches.

Item Details

Item Type:Refereed Conference Paper
Keywords:stakeholder theory and analysis, sustainability, community partnership, managing for the common good
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing management (incl. strategy and customer relations)
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Management
UTAS Author:Hardy, A (Associate Professor Anne Hardy)
UTAS Author:Wickham, M (Dr Mark Wickham)
ID Code:87645
Year Published:2013
Deposited By:Management
Deposited On:2013-11-28
Last Modified:2018-03-08
Downloads:4 View Download Statistics

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