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How to Use Web 2.0 tools for employee-driven innovation


Torugsa, N and Yawised, K and O'Donohue, W, How to Use Web 2.0 tools for employee-driven innovation, Strategic HR Review, 12, (3) pp. 153-154. ISSN 1475-4398 (2013) [Contribution to Refereed Journal]

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In today's digital-focused environment, knowledge as the critical business asset is converging with Web 2.0 (online applications or social media), where employees can share their knowledge in new collaborative ways via peer-to-peer networks, blogs, wikis, podcasts and other forms of user-generated content. However, while the open and democratic nature of Web 2.0 can trigger employee-driven innovation (EDI) - a bottom-up innovative process driven by ideas, experience, creativity and skills of the firm's employees (HeĜyrup, 2010) - it can also present significant challenges in the art of managing employees.

Innovation cannot be encouraged simply by making Web 2.0 available in the workplace. As a mechanism through which employee empowerment can be operationalized, Web 2.0 offers HR managers a new channel for listening to the employee's voice, and a means of maximizing learning and knowledge sharing within their organizations. Following are the five "Ds" by which HR managers can get the best out of their Web 2.0 efforts.

Item Details

Item Type:Contribution to Refereed Journal
Keywords:employee-driven innovation, Web 2.0 tools, strategic human resources
Research Division:Commerce, Management, Tourism and Services
Research Group:Strategy, management and organisational behaviour
Research Field:Innovation management
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Technological and organisational innovation
UTAS Author:Torugsa, N (Dr Ann Torugsa)
UTAS Author:Yawised, K (Mr Kritcha Yawised)
UTAS Author:O'Donohue, W (Dr Wayne O'Donohue)
ID Code:87590
Year Published:2013
Deposited By:Australian Innovation Research Centre
Deposited On:2013-11-25
Last Modified:2014-08-06

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