Torugsa, N and Yawised, K and O'Donohue, W, How to Use Web 2.0 tools for employee-driven innovation, Strategic HR Review, 12, (3) pp. 153-154. ISSN 1475-4398 (2013) [Contribution to Refereed Journal]
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In today's digital-focused environment, knowledge as the critical business asset is converging with Web 2.0 (online applications or social media), where employees can share their knowledge in new collaborative ways via peer-to-peer networks, blogs, wikis, podcasts and other forms of user-generated content. However, while the open and democratic nature of Web 2.0 can trigger employee-driven innovation (EDI) - a bottom-up innovative process driven by ideas, experience, creativity and skills of the firm's employees (HeĜyrup, 2010) - it can also present significant challenges in the art of managing employees.
Innovation cannot be encouraged simply by making Web 2.0 available in the workplace. As a mechanism through which employee empowerment can be operationalized, Web 2.0 offers HR managers a new channel for listening to the employee's voice, and a means of maximizing learning and knowledge sharing within their organizations. Following are the five "Ds" by which HR managers can get the best out of their Web 2.0 efforts.
|Item Type:||Contribution to Refereed Journal|
|Keywords:||employee-driven innovation, Web 2.0 tools, strategic human resources|
|Research Division:||Commerce, Management, Tourism and Services|
|Research Group:||Business and Management|
|Research Field:||Innovation and Technology Management|
|Objective Division:||Economic Framework|
|Objective Group:||Management and Productivity|
|Objective Field:||Technological and Organisational Innovation|
|UTAS Author:||Torugsa, N (Dr Ann Torugsa)|
|UTAS Author:||Yawised, K (Mr Kritcha Yawised)|
|UTAS Author:||O'Donohue, W (Dr Wayne O'Donohue)|
|Deposited By:||Australian Innovation Research Centre|
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