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Data mining practice in SMEs: a customer relationship management perspective
conference contribution
posted on 2023-05-23, 08:04 authored by Ghaderi, H, Jiangang FeiJiangang FeiData mining is a relatively new practice for small and medium sized enterprises (SMEs). This study investigates the level of data mining practice being employed by small firms and their motives and interest by implementing data mining. Qualitative questionnaire was designed and distributed to 192 SMEs of which 75 usable responses were received representing 39 per cent of response rate. The findings show that the implementation of data mining is very shallow and varies with firm’s size and the nature of the business. Participants express interest in gaining the knowledge and practical techniques of data mining. This study shows that the motives of SMEs in implementing data mining are very much customer-oriented.
History
Publication title
Proceedings of the 11th Australian and New Zealand Academy of Management (ANZAM) Operations, Supply Chain and Services Management SymposiumEditors
M GrimmerPagination
1-12Department/School
Australian Maritime CollegePublisher
ANZAMPlace of publication
AustraliaEvent title
11th Australian and New Zealand Academy of Management (ANZAM) Operations, Supply Chain and Services Management SymposiumEvent Venue
Hobart, TasmaniaDate of Event (Start Date)
2013-12-04Date of Event (End Date)
2013-12-06Rights statement
Copyright 2013 ANZAMRepository Status
- Restricted