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It's all about me: Understanding recreational vehicle useage (caravanning) on the Alaska Highway


Hardy, A and Gretzel, U, It's all about me: Understanding recreational vehicle useage (caravanning) on the Alaska Highway, Proceedings of the 2008 CAUTHE Conference, 11 -14 February 2008, Queensland, pp. 1-11. (2008) [Refereed Conference Paper]

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Copyright 2008 The Council for Australasian Tourism and Hospitality Education (CAUTHE)

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The use of recreational vehicles (RVs), or caravanning as it is often referred to in Australia, is growing rapidly. RVs include caravans, fifth wheels, campers which fit onto the back of pick up (utility) vehicles or camper trailers which "pop-up". Surprisingly, there has been very little research into this rapidly growing form of tourism. This research sought to understand the motivations, behaviour and needs of RV travellers. It also compared RV'ers who travel independently with RV'ers who travel in caravan groups. The research was conducted in British Colombia, Canada, and used in-depth interviews and focus groups. It found that RVers are highly social, technologically savvy travellers who appreciate the safety of travelling in their one homes on wheels. Some differences between independents and caravan travellers were also noted.

Item Details

Item Type:Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourism management
Objective Division:Commercial Services and Tourism
Objective Group:Tourism services
Objective Field:Economic issues in tourism
UTAS Author:Hardy, A (Associate Professor Anne Hardy)
ID Code:86863
Year Published:2008
Deposited By:Management
Deposited On:2013-10-29
Last Modified:2016-12-16

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