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It's all about me: Understanding recreational vehicle useage (caravanning) on the Alaska Highway
Citation
Hardy, A and Gretzel, U, It's all about me: Understanding recreational vehicle useage (caravanning) on the Alaska Highway, Proceedings of the 2008 CAUTHE Conference, 11 -14 February 2008, Queensland, pp. 1-11. (2008) [Refereed Conference Paper]
Copyright Statement
Copyright 2008 The Council for Australasian Tourism and Hospitality Education (CAUTHE)
Official URL: http://cauthe.org/conference-proceedings-2008/
Abstract
The use of recreational vehicles (RVs), or caravanning as it is often referred to in Australia, is
growing rapidly. RVs include caravans, fifth wheels, campers which fit onto the back of pick up
(utility) vehicles or camper trailers which "pop-up". Surprisingly, there has been very little research
into this rapidly growing form of tourism. This research sought to understand the motivations,
behaviour and needs of RV travellers. It also compared RV'ers who travel independently with
RV'ers who travel in caravan groups. The research was conducted in British Colombia, Canada, and
used in-depth interviews and focus groups. It found that RVers are highly social, technologically
savvy travellers who appreciate the safety of travelling in their one homes on wheels. Some
differences between independents and caravan travellers were also noted.
Item Details
Item Type: | Refereed Conference Paper |
---|---|
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Tourism |
Research Field: | Tourism management |
Objective Division: | Commercial Services and Tourism |
Objective Group: | Tourism services |
Objective Field: | Economic issues in tourism |
UTAS Author: | Hardy, A (Associate Professor Anne Hardy) |
ID Code: | 86863 |
Year Published: | 2008 |
Deposited By: | Management |
Deposited On: | 2013-10-29 |
Last Modified: | 2016-12-16 |
Downloads: | 0 |
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