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Using a Narrative Framework in an Industrial Design Studio to Create Meaningful Products
Citation
Bernabei, R and Power, J, Using a Narrative Framework in an Industrial Design Studio to Create Meaningful Products, Proceedings of ConnectED 2010 - 2nd International Conference on Design Education, 28 June - 1 July, UNSW, Sydney, Australia, pp. 1-5. ISBN 978-0-646-54506-6 (2010) [Refereed Conference Paper]
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Copyright Statement
Copyright 2010 The University of New South Wales
Official URL: http://connected2010.eproceedings.com.au/papers/p1...
Abstract
The stories or narratives told by utilitarian products are in
many cases incidental. These incidental stories may tell tales
of manufacturing methods and production materials. Yet if
end-users look more closely and consider the object as an
‘artifact’, it is also possible to read the cultural and social
value that the object held at its time of manufacture, and
assess the level of the importance placed on the specific
function of that object. In recognition of this powerful ability
to convey a story, many contemporary product designers are
increasingly designing products that communicate narratives
to end-users: the ‘Product Narrative.’ This ‘Product
Narrative’ can be harnessed by product designers to establish
an emotionally rich product that forms a connection between
the end-user and product.
This paper will explore the value of embedding narratives
in industrially designed products and the role of the designer
in doing so. The authors, from a Sydney-based award winning
design firm, will define a ‘Product Narrative’ using a
framework they have developed through the course of their
practice and research. This framework will be further
explored and illustrated with a case study of a 2nd year
industrial design studio project run by the authors. The
‘Product Narrative’ framework was used in this studio project
to facilitate students during the design process, and to help
students design products that established an emotional
connection with the end-user. The premise for the design
studio, observations made during the course of the studio
project and outcomes of the students’ work will be discussed.
Item Details
| Item Type: | Refereed Conference Paper |
|---|---|
| Keywords: | Product Narrative; Bernabeifreeman; Design Studio |
| Research Division: | Built Environment and Design |
| Research Group: | Design Practice and Management |
| Research Field: | Design Management and Studio and Professional Practice |
| Objective Division: | Education and Training |
| Objective Group: | Other Education and Training |
| Objective Field: | Education and Training Theory and Methodology |
| UTAS Author: | Power, J (Dr Jacqueline Power) |
| ID Code: | 86812 |
| Year Published: | 2010 |
| Deposited By: | Architecture |
| Deposited On: | 2013-10-23 |
| Last Modified: | 2014-09-15 |
| Downloads: | 2 View Download Statistics |
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