Frandsen, M and Walters, JAE and Ferguson, SG, Exploring the viability of using online social media advertising as a recruitment method for smoking cessation clinical trials, Nicotine and Tobacco Research, 16, (2) pp. 247-251. ISSN 1462-2203 (2013) [Refereed Article]
Copyright 2013 The Authors
Introduction: The aim of the present study was to explore the viability of using social media as a recruitment tool in a clinical research trial. Sociodemographic data and smoking characteristics were assessed in 266 participants recruited to investigate the effectiveness of a behavioral support program for smoking cessation.
Methods: For analysis, participants were separated into two groups based on whether they were recruited either using traditional means (flyers, word of mouth, or newspaper advertisement; n = 125, 47.0%) or by advertisements in online social media (n = 138, 51.9%).
Results: Participants recruited via social media were significantly younger, but there were no differences in other socioeconomic variables or smoking characteristics compared with participants recruited via other traditional means.
Conclusions: The findings of the present study suggest that using online social media is a viable recruitment method for smoking studies and compliments other more traditional recruitment methods.
|Item Type:||Refereed Article|
|Keywords:||recruitment, clinical trials, smoking cessation, social media|
|Research Division:||Health Sciences|
|Research Group:||Public health|
|Research Field:||Preventative health care|
|Objective Group:||Public health (excl. specific population health)|
|Objective Field:||Public health (excl. specific population health) not elsewhere classified|
|UTAS Author:||Frandsen, M (Dr Mai Frandsen)|
|UTAS Author:||Walters, JAE (Dr Julia Walters)|
|UTAS Author:||Ferguson, SG (Professor Stuart Ferguson)|
|Funding Support:||National Health and Medical Research Council (1002874)|
|Web of Science® Times Cited:||88|
|Downloads:||2 View Download Statistics|
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