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Exploring the viability of using online social media advertising as a recruitment method for smoking cessation clinical trials

Citation

Frandsen, M and Walters, J and Ferguson, SG, Exploring the viability of using online social media advertising as a recruitment method for smoking cessation clinical trials, Nicotine and Tobacco Research, 16, (2) pp. 247-251. ISSN 1462-2203 (2013) [Refereed Article]

Copyright Statement

Copyright 2013 The Authors

DOI: doi:10.1093/ntr/ntt157

Abstract

Introduction: The aim of the present study was to explore the viability of using social media as a recruitment tool in a clinical research trial. Sociodemographic data and smoking characteristics were assessed in 266 participants recruited to investigate the effectiveness of a behavioral support program for smoking cessation.

Methods: For analysis, participants were separated into two groups based on whether they were recruited either using traditional means (flyers, word of mouth, or newspaper advertisement; n = 125, 47.0%) or by advertisements in online social media (n = 138, 51.9%).

Results: Participants recruited via social media were significantly younger, but there were no differences in other socioeconomic variables or smoking characteristics compared with participants recruited via other traditional means.

Conclusions: The findings of the present study suggest that using online social media is a viable recruitment method for smoking studies and compliments other more traditional recruitment methods.

Item Details

Item Type:Refereed Article
Keywords:recruitment, clinical trials, smoking cessation, social media
Research Division:Medical and Health Sciences
Research Group:Public Health and Health Services
Research Field:Preventive Medicine
Objective Division:Health
Objective Group:Public Health (excl. Specific Population Health)
Objective Field:Substance Abuse
Author:Frandsen, M (Dr Mai Frandsen)
Author:Walters, J (Ms Julia Walters)
Author:Ferguson, SG (Associate Professor Stuart Ferguson)
ID Code:86715
Year Published:2013
Funding Support:National Health and Medical Research Council (1002874)
Web of Science® Times Cited:46
Deposited By:Pharmacy
Deposited On:2013-10-15
Last Modified:2017-11-06
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