eCite Digital Repository

Loss averse customers and price inflexibility


Sibly, H, Loss averse customers and price inflexibility, Behavioural Macroeconomics: The International Library of Critical Writings in Economics 265, Edward Elgar Publishing, IM McDonald (ed), United Kingdom, pp. 208-225. ISBN 978 1 78100 258 2 (2012) [Research Book Chapter]

Official URL:


A neoclassical model of monopoly is extended to incorporate the influence of customers' disposition toward a firm. Customer's disposition - captured by a variable called 'disenchantment' - and price are the determinants of a firm's demand. Disenchantment is positively related to the difference between the price the firm sets and the customers' 'reference price'. It is demonstrated that when customers are loss averse, the profit maximising price is rigid in the face of demand and cost shocks.

[This chapter is a direct republication of Sibly, H. Loss averse customers and price inflexibility, Journal of Economic Psychology, 23 (4) pp 521-538.]

Item Details

Item Type:Research Book Chapter
Keywords:consumer behaviour, business organisations
Research Division:Economics
Research Group:Applied economics
Research Field:Macroeconomics (incl. monetary and fiscal theory)
Objective Division:Economic Framework
Objective Group:Macroeconomics
Objective Field:Macroeconomics not elsewhere classified
UTAS Author:Sibly, H (Dr Hugh Sibly)
ID Code:86614
Year Published:2012
Deposited By:Economics and Finance
Deposited On:2013-10-02
Last Modified:2018-07-18

Repository Staff Only: item control page