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Strictly tourism? The co-evaluation of tourism brands and place branding

Citation

Picken, FE, Strictly tourism? The co-evaluation of tourism brands and place branding, Tourism in Australia: Development, Issues and Change, Pearson Education Australia, C.M Hall (ed), Freches Forest Australia, pp. 150-172. ISBN 9780733975707 (2007) [Other Book Chapter]

Item Details

Item Type:Other Book Chapter
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourism Marketing
Objective Division:Commercial Services and Tourism
Objective Group:Tourism
Objective Field:Tourism not elsewhere classified
Author:Picken, FE (Dr Felicity Picken)
ID Code:86293
Year Published:2007
Deposited By:Social Sciences
Deposited On:2013-09-04
Last Modified:2014-07-15
Downloads:0

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