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Pay today or sweat next year: Exploring consumers' willingness to internalize environmental costs

Citation

Grimmer, MR and Miles, M and Polonsky, M and Vocino, A, Pay today or sweat next year: Exploring consumers' willingness to internalize environmental costs, Proceedings of the 2013 AMA Educators' Conference, August 9-11, 2013, USA, pp. 110. (2013) [Conference Extract]

Item Details

Item Type:Conference Extract
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Management (incl. Strategy and Customer Relations)
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Grimmer, MR (Professor Martin Grimmer)
Author:Miles, M (Professor Morgan Miles)
ID Code:86036
Year Published:2013
Deposited By:Management
Deposited On:2013-08-20
Last Modified:2014-06-05
Downloads:0

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