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MyTribe: Post-subcultural Manifestations of Belonging on Social Network Sites


Robards, BJ and Bennett, A, MyTribe: Post-subcultural Manifestations of Belonging on Social Network Sites, Sociology, 45, (2) pp. 303-317. ISSN 0038-0385 (2011) [Refereed Article]

Copyright Statement

Copyright 2011 the authors.

DOI: doi:10.1177/0038038510394025


Since the early 2000s, sociologists of youth have been engaged in a debate concerning the relevance of ‘subculture’ as a theoretical framework in the light of more recent postmodern-influenced interpretations of youth identities as fluid, dynamic and reflexively constructed. Utilizing ethnographic data collected on the Gold Coast in Queensland, Australia, this article considers such debates in relation to social network sites such as MySpace and Facebook. Although online identity expression has been interpreted as exhibiting subcultural qualities, preliminary empirical research informing this article lends itself to a more neo-tribal reading.

Item Details

Item Type:Refereed Article
Keywords:youth, identity, subcultures, Facebook, belonging
Research Division:Language, Communication and Culture
Research Group:Communication and media studies
Research Field:Communication technology and digital media studies
Objective Division:Culture and Society
Objective Group:Communication
Objective Field:The media
UTAS Author:Robards, BJ (Dr Brady Robards)
ID Code:85699
Year Published:2011
Web of Science® Times Cited:70
Deposited By:School of Social Sciences
Deposited On:2013-07-30
Last Modified:2015-02-11

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