Torugsa, N and O'Donohue, W, Strategic capabilities for successful engagement in proactive CSR in small and medium enterprises: a resource-based view approach, Management and Engineering Innovation, ISTE Ltd and John Wiley & Sons, C Machado and JP Davim (ed), UK, pp. 37-68. ISBN 9781848215542 (2013) [Research Book Chapter]
Copyright 2013 Wiley
The objectives of this chapter are twofold: first, to review and discuss the literature on how the distinctive organizational characteristics attributed to small and medium enterprises (SMEs) can provide the opportunity to gain a strategic advantage through the development of specific capabilities for ‘proactive’ Corporate Social Responsibility (CSR); and second, to propose a model explaining how SMEs can generate positive outcomes through the adoption of business practices based on such strategic capabilities i.e. improve financial performance whilst enabling progress towards meeting the call by society for responsible business strategies.
The chapter contains a discussion of six particular strategic capabilities, associated with SMEs in the literature and which our research suggests make the adoption of proactive CSR more likely. These specific capabilities comprise three ‘internally-directed’ (shared vision, organizational learning and capital management) and three ‘externally-directed’ (stakeholder engagement, strategic proactivity and continuous innovation). We argue that only when an SME engages in a strategy that efficiently exploits and enhances these capabilities, will competitive advantage and superior performance be achieved.
|Item Type:||Research Book Chapter|
|Keywords:||proactive corporate social responsibility, strategic capabilities, small and medium enterprises, strategy, competitive advantage, financial performance|
|Research Division:||Commerce, Management, Tourism and Services|
|Research Group:||Business and Management|
|Research Field:||Business and Management not elsewhere classified|
|Objective Division:||Economic Framework|
|Objective Group:||Management and Productivity|
|UTAS Author:||Torugsa, N (Dr Ann Torugsa)|
|UTAS Author:||O'Donohue, W (Dr Wayne O'Donohue)|
|Deposited By:||Australian Innovation Research Centre|
|Downloads:||3 View Download Statistics|
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