Adoption of community engagement in the corporate culture of Australian forest plantation companies
Gordon, M and Lockwood, M and Schirmer, J and Vanclay, F and Hanson, D, Adoption of community engagement in the corporate culture of Australian forest plantation companies, Australian Forestry, 76, (1) pp. 58-68. ISSN 0004-9158 (2013) [Refereed Article]
Copyright 2013 Institute of Foresters of Australia (IFA)
This paper provides practical insight into what can be done to
improve the adoption of community engagement (CE) in the
corporate culture of two Australian forest plantation companies.
Previous research has identified that CE can be limited by
corporate cultures that promote a narrow range of CE benefits.
However, no previous studies have detailed the relationship
between corporate culture and CE adoption within forest companies.
This research provides an empirical grounding for
exploration of the relationship between corporate culture and
CE adoption. We undertook case studies of two forest companies
to understand how to enhance CE adoption. Interviews
were conducted with 19 company staff including field staff,
middle managers and senior managers. We found that both
companies had some commitment to CE. Many employees
believed CE was essential for the ongoing operations of their
company. CE adoption, however, was constrained by issues
such as a lack of resources and difficulties in discerning when
CE was necessary. Based on our findings we provide strategies
for enhancing adoption of CE in corporate culture. These strategies
include (a) providing more incentives for individuals to
engage with a broader range of stakeholders, (b) developing
better tools to gather feedback from stakeholders and measure
their social licence to operate, and (c) developing more effective
stakeholder identification and engagement strategies.
forestry, forest plantations, management, sustainability, corporate culture, community involvement, participation, Australia