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Adoption of community engagement in the corporate culture of Australian forest plantation companies


Gordon, M and Lockwood, M and Schirmer, J and Vanclay, F and Hanson, D, Adoption of community engagement in the corporate culture of Australian forest plantation companies, Australian Forestry, 76, (1) pp. 58-68. ISSN 0004-9158 (2013) [Refereed Article]

Copyright Statement

Copyright 2013 Institute of Foresters of Australia (IFA)

DOI: doi:10.1080/00049158.2013.776925


This paper provides practical insight into what can be done to improve the adoption of community engagement (CE) in the corporate culture of two Australian forest plantation companies. Previous research has identified that CE can be limited by corporate cultures that promote a narrow range of CE benefits. However, no previous studies have detailed the relationship between corporate culture and CE adoption within forest companies. This research provides an empirical grounding for exploration of the relationship between corporate culture and CE adoption. We undertook case studies of two forest companies to understand how to enhance CE adoption. Interviews were conducted with 19 company staff including field staff, middle managers and senior managers. We found that both companies had some commitment to CE. Many employees believed CE was essential for the ongoing operations of their company. CE adoption, however, was constrained by issues such as a lack of resources and difficulties in discerning when CE was necessary. Based on our findings we provide strategies for enhancing adoption of CE in corporate culture. These strategies include (a) providing more incentives for individuals to engage with a broader range of stakeholders, (b) developing better tools to gather feedback from stakeholders and measure their social licence to operate, and (c) developing more effective stakeholder identification and engagement strategies.

Item Details

Item Type:Refereed Article
Keywords:forestry, forest plantations, management, sustainability, corporate culture, community involvement, participation, Australia
Research Division:Environmental Sciences
Research Group:Environmental management
Research Field:Environmental management
Objective Division:Environmental Management
Objective Group:Terrestrial systems and management
Objective Field:Evaluation, allocation, and impacts of land use
UTAS Author:Gordon, M (Mrs Melissa Turner)
UTAS Author:Lockwood, M (Associate Professor Michael Lockwood)
UTAS Author:Hanson, D (Dr Dallas Hanson)
ID Code:85300
Year Published:2013
Web of Science® Times Cited:4
Deposited By:Geography and Environmental Studies
Deposited On:2013-06-26
Last Modified:2017-11-03

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